Taking the Plunge from Corporate to Entrepreneurship

Shelley DeMerchant

Shelley DeMerchant, Owner of The Urban Shoe Myth
Photo: Cindy Wilson/Telegraph-Journal


In my most recent Leadership Unleashed interview I talked to Shelley DeMerchant of The Urban Shoe Myth about taking the entrepreneurial leap. The full interview with Shelley published in the Telegraph-Journal on Saturday, September 14th, 2013. Here it is…

Shelley DeMerchant has always had a weakness for shoes and now shoes are her business. After working on the Point Lepreau project with Atomic Energy of Canada, Shelley kicked off her work boots in 2011 and jumped into the entrepreneurial world with both feet. She opened The Urban Shoe Myth – a woman’s shoe and handbag boutique in Uptown Saint John – with her husband, Nick DeMerchant, and set about providing Saint Johners with a unique shopping experience. You can feel as if you’re shoe shopping in Toronto or New York without having to leave the province.

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